SneakersBR, the first media focused on sneaker culture in the Brazilian territory and the world’s first to address it in Portuguese, SneakersBR celebrates two years of existence with a praising by Nike through a particularly singular version of the Air Max 1.
Signed by designer Fabrício Machado, the Air Max 1 – LANCEIRO refers to iconic elements of Pernambuco’s culture (home state of SneakersBR), with an emphatic proposition of gathering tradition and modernity, one of the pillars of the Manguebeat movement.
The Air Max 1 LANCEIRO is based on the first Nike model to expose the capsule of the revolutionary “Air” cushioning system and its colors, materials and graphics were defined upon the figure of the spearmen known as “Caboclo da Lança” - emblematic element of the rural maracatu of Zona da Mata, in the Pernambucan interior, and one of Manguebeat Movement references as it is a perfect synthesis of gathering the traditional and the modern
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